International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2020 Vol.21 No.2


Pages Title and author(s)
151-175Absorptive capacity for development of assistive technology: a study on businesses with social impact
Franklin Menezes Da Silva; Priscila Rezende Da Costa; Sergio Silva Braga Junior
DOI: 10.1504/IJBIR.2020.10026508
176-197The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth
Meyliana; Achmad Nizar Hidayanto; Bruno Sablan; Eko K. Budiardjo; Nurul M. Putram
DOI: 10.1504/IJBIR.2020.10026509
198-216An exploration of the pattern of managing volunteers in the Construction Jihad
Meisam Zohurian; Saeed Mortazavi; Mohammad Lagzian; Mohammad Mahdi Farahi
DOI: 10.1504/IJBIR.2020.10015898
217-237Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship
J. Ramesh Kumar; Raiswa Saha; Sridhar Manohar; P.C. Sekar
DOI: 10.1504/IJBIR.2020.10026510
238-258Marketing strategies for start-up enterprises: conceptual framework to analyse business performance through cross-sectional metrics
Ananya Rajagopal; Fernando A. Moya Davila
DOI: 10.1504/IJBIR.2019.10016189
259-270Influence of corporate social responsibility on bottom of the pyramid consumers' purchase intention
Riasat Muhammad Amir; Mahafuz Mannan; Muhammad Nasiruddin
DOI: 10.1504/IJBIR.2019.10016188
271-293Factors affecting customers' attitude towards solar energy products
Vikas Kumar; Bikramjit Singh Hundal; Amanjot Singh Syan
DOI: 10.1504/IJBIR.2019.10020491