International Journal of Business and Globalisation (IJBG)

International Journal of Business and Globalisation

2025 Vol.40 No.1


Pages Title and author(s)
1-21Augmenting the Taguchi loss function with AHP to perform economic evaluation of reducing variations in processes and products
Mohammad Zainal
DOI: 10.1504/IJBG.2025.145745
22-38Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention: a study of food and fashion blogging
Megha Sharma; Prachi Sahai; Vinod Kumar Singh; Naman Sharma
DOI: 10.1504/IJBG.2025.145747
39-58Perceived gender discrimination and work engagement: an insight from IT sector in Vietnam
Hung Pham Manh; Vy Nguyen Khanh
DOI: 10.1504/IJBG.2025.145746
59-75A study of consumer buying behaviour of healthy confectionary gums: Indian perspective
Naveen Arora
DOI: 10.1504/IJBG.2025.145748
76-96Is psychological capital the silver bullet of business firms in a globalised world? Examining the impact of meaningful work on affective commitment: mediating role of psychological capital
Richa Dhir; Vandna Sharma
DOI: 10.1504/IJBG.2025.145749

 

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