International Journal of Business Forecasting and Marketing Intelligence
2018 Vol.4 No.3
Pages | Title and author(s) |
235-292 | Stock composition of mutual funds and fund style: a time series decomposition approach towards testing for consistencyJaydip Sen DOI: 10.1504/IJBFMI.2018.092781 |
293-310 | Appeals and spiels: a comparative analysis on alcohol advertising in the USA and IrelandAmina Gibic; Vivek S. Natarajan; Kabir Chandra Sen DOI: 10.1504/IJBFMI.2018.092784 |
311-321 | Marketing information and marketing intelligence: roles in generating customer insightsPratap Chandra Mandal DOI: 10.1504/IJBFMI.2018.092786 |
322-338 | Examining Indian consumers belief and attitude about locavore foodD.P. Sudhagar DOI: 10.1504/IJBFMI.2018.092788 |
339-352 | Exploring social media users' behaviour based on electronic word-of-mouth: a multivariate analysisSita Mishra DOI: 10.1504/IJBFMI.2018.092790 |
353-367 | Measuring service convenience of e-retailers: an exploratory study in IndiaSablu Khan; Mohd Afaq Khan DOI: 10.1504/IJBFMI.2018.092789 |