International Journal of Business and Emerging Markets
2026 Vol.18 No.8
| Pages | Title and author(s) |
| 1-29 | When negative news fails to deter: the emotional shielding effect of brand attachment on perceived riskXinyuan Xue; Yuanbo Zhang; Qingfeng Zhang DOI: 10.1504/IJBEM.2026.154500 |
| 30-53 | Marketing effectiveness in emerging Mekong markets: an fsQCA of influencer-led sustainable brandingRonnaphop Nopsuwan DOI: 10.1504/IJBEM.2026.154501 |
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