International Journal of Business and Emerging Markets (IJBEM)

International Journal of Business and Emerging Markets

2025 Vol.17 No.6


Pages Title and author(s)
1-29Gamified features as a mediator of fitness app engagement: a cross-sectional study
Yuhao Gong; Jonghyun Yi
DOI: 10.1504/IJBEM.2025.149818

Open Access Article