Title: Financial strategy of small and medium businesses on the creative industry in Bandung, Indonesia

Authors: Nenden Kostini; Sam'un Jaja Raharja

Addresses: Department of Business Administration, Universitas Padjadjaran, Indonesia ' Department of Business Administration, Universitas Padjadjaran, Indonesia

Abstract: The role of small and medium enterprises (SMEs) is one aspect that encourages economic growth and development, whilst SMEs in the creative industry sector are important income generators. However, SMEs in the creative industry in Bandung, Indonesia are facing problems in terms of corporate finance. This study uses descriptive analysis as the research method and aims to formulate financial strategies that can be used by SMEs. The financial strategies for SMEs in the creative industry include as follows based on strength, weakness, opportunities and threat analysis: communicating with the relevant stakeholders, following partnership programs, improving and developing financial management and records, settling financial obligations and safeguarding the trust of the creditor and using loans for venture capital.

Keywords: financial strategy; creative industry; small and medium enterprises; SMEs; Indonesia.

DOI: 10.1504/IJEPEE.2019.099732

International Journal of Economic Policy in Emerging Economies, 2019 Vol.12 No.2, pp.130 - 139

Received: 02 Apr 2018
Accepted: 17 Oct 2018
Published online: 20 May 2019 *

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