Title: Barriers to online shopping

Authors: Ruby Jain; Madhu Kulhar

Addresses: Department of Home Science, University of Rajasthan, Jaipur-302004, India ' Department of Home Science, University of Rajasthan, Jaipur-302004, India

Abstract: Certain factors affect the consumer buying behaviour while purchasing products online. Out of these, some commonness is discussed in the present paper which affects the adoption of online shopping. A simple search with keywords 'online shopping', 'online shopping of apparels and accessories', 'factors affecting online shopping', 'drivers of online shopping' and 'barriers of online shopping' has been done with Google Scholar. Substantial studies have been conducted globally to find out the factors affecting online shopping adoption. Different models and frameworks are available to understand these factors and it is difficult to present all work altogether. Thus, this paper tries to present a comprehensive framework of the relevant literature as barriers to online shopping. All available studies from 'anytime' referred till the date has been included to build a framework of reviews.

Keywords: online shopping; adoption; information technology; barriers.

DOI: 10.1504/IJBIS.2019.097043

International Journal of Business Information Systems, 2019 Vol.30 No.1, pp.31 - 50

Received: 21 Nov 2016
Accepted: 10 Apr 2017
Published online: 17 Dec 2018 *

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