Title: Approach to enhance Thai massage business in Ang Thong Province

Authors: Sasitorn Wachirapanyapong

Addresses: Faculty of Management, Thepsatri Rajabhat University, 321 Naraimaharaj Road, Maung, Lop Buri, 15000, Thailand

Abstract: This research aimed at creating a standard business plan adhering to the standards of traditional Thai massage. The results showed that most massage businesses required beauty, cleanliness, serenity and comfort to attract clients. The client's needs included stress relief, pain treatment, private areas, security and cleanliness of massage equipment. The business plan focused on location and environment with equipment, human resources, operations, quality control and service management. This business was considered as profitable because the return of the investment was high and fast. To illustrate, the investment structure from the business plan was divided into 75% of the fixed costs classified into building decoration (45%), material (15%) and office stationery (15%), while 25% of the variable costs were related to employees' salary (10%), rental locations (4%), utilities (2.5%), management fees (5%) and other expenses (3.5%), respectively. The return on investment (ROI) was 13.22% with a break-even point within six months.

Keywords: traditional Thai massage; business plan; business approach; massage business; massage business in Ang Thong.

DOI: 10.1504/IJEPEE.2018.094527

International Journal of Economic Policy in Emerging Economies, 2018 Vol.11 No.4, pp.295 - 305

Available online: 28 Aug 2018 *

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