Title: Radical or not? Assessing innovativeness and its organisational implications for established firms

Authors: Stefanie Broring, Jens Leker, Saskia Ruhmer

Addresses: University of Munster, Institute of Business Administration, Faculty of Chemistry and Pharmaceutical Sciences, Leonardo-Campus 1, 48149 Munster, Germany. ' University of Munster, Institute of Business Administration, Faculty of Chemistry and Pharmaceutical Sciences, Leonardo-Campus 1, 48149 Munster, Germany. ' University of Munster, Institute of Business Administration, Faculty of Chemistry and Pharmaceutical Sciences, Leonardo-Campus 1, 48149 Munster, Germany

Abstract: Established firms try to rejuvenate their mature product portfolios by fostering innovation. In this paper, we present a concept on how innovative initiatives can be distinguished concerning their innovativeness. We also discuss organisational requirements to cope with the innovation process. Different forms of organisation are assigned distinct degrees of innovativeness. Cases from the chemical industry illustrate the theoretical concept.

Keywords: innovativeness; nanotechnology; R&D networks; research and development; corporate venturing; functional food; system solutions; innovation management; chemical industry.

DOI: 10.1504/IJPD.2006.009363

International Journal of Product Development, 2006 Vol.3 No.2, pp.152 - 166

Published online: 23 Mar 2006 *

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