Title: Product development strategy: a perspective of enterprises

Authors: Mohamed Mamdouh Awny

Addresses: College of Graduate Studies, Arabian Gulf University, Kingdom of Bahrain, P.O. Box 26671, Manama, Bahrain

Abstract: The basis for the existence of any enterprise is the product/service it provides and exchanges with society. Old products mature and decline and would eventually require replacement. Therefore, in a world where there is aggressive competition, an enterprise cannot survive without introducing new products. New products originate from basic product ideas, inventions or new technologies. They can be the results of discoveries or inventions of new useful objects, services or devices. Quite often though, new products are developed from recognition of alternate potentials for products in use elsewhere. This paper discusses the subject from the perceptive of enterprises. The process of product development, the teams involved and the implementation phases are briefly presented. The successes of development as well as the business are also addressed. The paper also shows that considering customer voice during the product development process is imperative. This paper presents briefly the important issues related to the product development process and strategy. Each presented issue can be the subject for further separate research work.

Keywords: product development; product life cycle; innovation; consumer interaction; technology; product strategy; customer satisfaction; customer needs.

DOI: 10.1504/IJPD.2006.009362

International Journal of Product Development, 2006 Vol.3 No.2, pp.143 - 151

Published online: 23 Mar 2006 *

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