Authors: Yang-Chu Lin; Yi-Chih Lee; Sheng-You Lin
Addresses: Department of Business Administration, Soochow University, 56, Sec.1, Kuei-Yang Street, Taipei, Taiwan ' Department of International Business, Chien Hsin University of Science and Technology, No. 229, Jianxing Road Zhongli City, Taoyuan County 320, Taiwan ' Department of Business Administration, Soochow University, 56, Sec.1, Kuei-Yang Street, Taipei, Taiwan
Abstract: The booming development of the Internet has brought about many notable industries, such as webcasts. The mutual influence between webcasters and game players is important, yet overlooked. This study explored whether or not the personality traits of webcasters and the involvement of online game had any influence on the loyalty and satisfaction of online game players. The results of our questionnaire survey of online game players revealed that the personality traits of webcasters had a significant and positive influence on their loyalty and satisfaction; hence, the involvement of game players influenced their satisfaction and loyalty to the game.
Keywords: league of legends; personality traits; webcaster.
International Journal of Electronic Customer Relationship Management, 2017 Vol.11 No.1, pp.94 - 103
Received: 23 Dec 2016
Accepted: 01 Jun 2017
Published online: 13 Sep 2017 *