Title: The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis

Authors: Li-Ling Hsu, Tsong-Ming Lin

Addresses: Department of Information Management, National Kaohsiung First University of Science and Technology, 2, Juoyue Rd., Nantz District, Kaohsiung, Taiwan. ' Department of Industrial Management, National Yunlin University of Science and Technology, University Road, Section 3, Douliou, Yunlin, Taiwan

Abstract: This study has analysed the related empirical studies from the publications validated by ISI (Institute for Scientific Information) from 1980 to 2003. The study had acquired some results: the current trend is toward being customer-driven within two departmental issues; the marketing and manufacturing conflict has gradually focused on tactical and strategic levels; organisations have regarded the two departmental conflicts as constructive at present; the internal and external situation variables cannot be ignored; and much of the earlier related studies adopted traditional industries as sampling sources, however the high-tech industry has currently become the major survey target.

Keywords: manufacturing; marketing; situational factors; conflict; content analysis; ISI; manufacturing-marketing interface; high tech industries; literature review.

DOI: 10.1504/IJMED.2006.008246

International Journal of Management and Enterprise Development, 2006 Vol.3 No.1/2, pp.114 - 146

Published online: 25 Nov 2005 *

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