Title: Social media and the practice of marketing public relations in Cyprus

Authors: Daphne Halkias; Marcos Komodromos

Addresses: Department of Management, International School of Management, 148, rue de Grenelle, 75007 Paris, France; Institute of Coaching, Harvard Medical School, Boston, MA, USA ' Department of Communications, School of Humanities, Social Sciences & Law, University of Nicosia, 46 Makedonitissis Str., 1700 Egkomi, Cyprus

Abstract: A key aspect for understanding and explaining online communication is the micro-level of marketing communication practitioners' social media usage and their general perceptions towards digital platforms. The aim of this study is to explore Cyprus' social media as a digital environment with which marketing public relations practice has to align. A qualitative methodology is applied to perform this research. A population of 25 professionals from Cyprus in marketing and public relations communication departments and agencies is applied to perform this research working on managerial levels is surveyed as part of face-to-face, semi-structured interviews.

Keywords: digital communication; marketing communications; public relations; online communications; social media; Cyprus.

DOI: 10.1504/IJTEL.2016.078079

International Journal of Technology Enhanced Learning, 2016 Vol.8 No.2, pp.103 - 113

Received: 21 Sep 2015
Accepted: 06 Nov 2015

Published online: 01 Aug 2016 *

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