Title: Which emotions mediate the relationship between type of water recycling projects and likelihood of using green airports?
Authors: Ismael Cremer; Stephen Rice
Addresses: Florida Institute of Technology, 150 W. University Blvd., Melbourne, FL 32904, USA ' Florida Institute of Technology, 150 W. University Blvd., Melbourne, FL 32904, USA
Abstract: Previous literature has shown that the level of contact with recycled water has a significant impact on users' attitude and perceptions toward its use. Sustainability is a key concept that needs to be implemented at airports to continue the necessary growth of the air transportation system at its current rate. The current study aims to determine whether affect mediates the relationship between the type of water recycling projects and a person's preference toward the use of that airport. More specifically, it investigates which emotions mediate this relationship. Two studies were implemented wherein the participants were presented with a scenario of an airport that uses recycled water for their sprinkler system or for their drinking fountains. Both studies found that affect was a significant mediator, and that happiness and disgust were the primary emotions that mediated the relationship between type of water recycling project and a person's preference towards using that airport. We discuss the theoretical and practical implications of this data.
Keywords: sustainable aviation; sustainability; mediation; water reuse; emotions; water recycling projects; likelihood of using; green airports; users attitudes; user perceptions; air transport; recycled water; sprinkler systems; drinking fountains; affect; happiness; disgust.
International Journal of Sustainable Aviation, 2015 Vol.1 No.4, pp.299 - 313
Received: 25 Feb 2015
Accepted: 14 May 2015
Published online: 16 Feb 2016 *