Title: The power of product platforms in mass customisation

Authors: George Q. Huang, Timothy W. Simpson, B. Joseph Pine II

Addresses: Department of Industrial and Manufacturing Systems Engineering, University of Hong Kong, Pokfulam Road, Hong Kong, PR China. ' Departments of Mechanical and Nuclear Engineering and Industrial and Manufacturing Engineering, The Pennsylvania State University, University Park, 16802 PA, USA. ' Strategic Horizons LLP, 105 Woodland Trace, Aurora OH 44202–8076, USA

Abstract: This paper serves as an extended editorial for this inaugural issue of the International Journal of Mass Customisation. Its main objective is to give a brief overview of the recent developments in Mass Customisation (MC) research and practices, although more comprehensive reviews should be referred to existing review articles (Silveira et al., 2001; Simpson, 2005). For this new journal, more position papers have been planned to appear. Materials are mainly drawn from well-cited monographs, conference proceedings and articles published on various MC topics. This new journal aims to serve the MC community as a major forum to exchange substantial ideas and share experiences, complementing newsletters and resources maintained at various websites (e.g., www.mass-customisation.org/; www.mass-customization.de/; www.mcustomization.de/).

Keywords: mass customisation; product platforms; commonality; modularity; product development; supply chain; operations management; agile manufacturing; modular products; product families.

DOI: 10.1504/IJMASSC.2005.007348

International Journal of Mass Customisation, 2005 Vol.1 No.1, pp.1 - 13

Published online: 11 Jul 2005 *

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