Title: Demand responsive transportation for creative tourism logistics planning

Authors: Wuttigrai Ngamsirijit

Addresses: National Institute of Development Administration, 118 Sereethai Road, Bangkapi, Bangkok, 10240, Thailand

Abstract: The development of tourism logistics for creative tourism requires understanding of the behaviour and needs of tourists together with designing a responsive logistics system for them. This paper presents a demand responsive transportation (DRT) planning framework for tourism logistics in the city facing with creative tourism requirements and certain limited conditions of logistics infrastructure. It encompasses issues of system responsiveness evaluation, mode of transport selection and new route design and implementation for DRT. Based on the planning framework, the system is applied within public transport mode, so called Baht bus, of Pattaya City and the viability is justified. The findings from the study provide more quantitative insight in further developing an effective creative tourism and logistics policies.

Keywords: demand responsive transport; DRT; tourism logistics; creative tourism; logistics planning; system responsiveness evaluation; transport mode selection; new route design; public transport; Thailand.

DOI: 10.1504/IJIE.2015.073446

International Journal of Intelligent Enterprise, 2015 Vol.3 No.1, pp.38 - 53

Received: 20 Dec 2013
Accepted: 16 Sep 2014
Published online: 09 Dec 2015 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article