Title: Immersive moodboards, a comparative study of industrial design inspiration material

Authors: Vincent Rieuf; Carole Bouchard; Améziane Aoussat

Addresses: Laboratoire Conception de Produits et Innovation, Arts et Métiers ParisTech, 151, Boulevard de l'Hôpital – 75013 Paris, France ' Laboratoire Conception de Produits et Innovation, Arts et Métiers ParisTech, 151, Boulevard de l'Hôpital – 75013 Paris, France ' Laboratoire Conception de Produits et Innovation, Arts et Métiers ParisTech, 151, Boulevard de l'Hôpital – 75013 Paris, France

Abstract: This paper deals with how industrial design could be assisted by virtual reality tools based on a computerised approach. More specifically it presents a new vision of early design methodologies through immersive technologies. It also presents the results of an experimentation aiming to compare traditional moodboards with a newly developed immersive moodboard. Our results highlight the fact that immersing the industrial designer in a moodboard induces a high emotional activity, without radically modifying the meaning of the represented trend. The spatialisation of the traditional moodboard stimulates and engages the designer to interact with the immersive moodboard. The virtual reality system provides the illusion of a potential reality, which can be used by the designer as a basis for reflection. We believe that delivering this immersive experience during the early design process will help the industrial designer make style related decisions.

Keywords: immersive moodboards; inspiration; virtual reality; emotions; cognition; design process; psychology; physiology; design tools; design methodology; design research; industrial design; early design phase; style decisions.

DOI: 10.1504/JDR.2015.067233

Journal of Design Research, 2015 Vol.13 No.1, pp.78 - 106

Received: 08 Dec 2013
Accepted: 24 Sep 2014

Published online: 01 Feb 2015 *

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