Title: Com2uS: mobile game pioneer

Authors: Song-Kyoo Kim

Addresses: W. SyCip Graduate School of Business, Asian Institute of Management, Makati, 1229, Philippines

Abstract: The case deals with strategic issues for mobile game software industries. The unique characteristics of mobile game industry require more innovative strategic thinking to succeed in the market. The features of the new game market, the structural changes that have taken place and how the technology trends changes effects on the strategic decision are explicated in the case. The case also highlights the various choices and challenges that took place and which needed to be tackled in the management effort to ensure the successful decision and initiation of the mobile game product for this rapidly changing market.

Keywords: strategic decision making; IT strategy; information technology; mobile games; smartphones; Com2uS; Korea; gaming industry; structural change; technology trends.

DOI: 10.1504/IJTCS.2014.065627

International Journal of Teaching and Case Studies, 2014 Vol.5 No.2, pp.189 - 196

Received: 16 Jun 2014
Accepted: 19 Jul 2014
Published online: 12 Nov 2014 *

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