Title: Evaluation of corporate social performance of Indian public sector: a non-parametric approach

Authors: Pratigya Kwatra; Gokulnanda Patel

Addresses: Center for Research, Birla Institute of Management Technology, Plot No. 5, Knowledge Park-II, Greater Noida 201306, India ' Center for Business Management, Birla Institute of Management Technology, Plot No. 5, Knowledge Park-II, Greater Noida 201306, India

Abstract: Corporate social responsibility (CSR) has been getting more and more attention from the researchers and the practitioners. Within the domain of CSR, corporate social performance is also being widely studied due to its practical relevance. The focus of this paper is to assess the relative efficiency of 59 Indian central public sector enterprises in undertaking their social responsibilities using data envelopment analysis. The findings indicate that group 1 companies are performing slightly better than the group 2 and group 3 companies as their average efficiency is 45%. The companies can improve their CSR output by better utilisation of their budgets in undertaking impactful work so that they can receive recognition and awards. The paper concludes with relevant implications for the managers by indicating the amount of change required in the outputs and inputs to reach the level of efficiency. The peer group efficient units have also been identified for each inefficient firm to follow their good practices.

Keywords: corporate social performance; data envelopment analysis; DEA; constant returns to scale; CRS; variable returns to scale; VRS; public sector; India; corporate social responsibility; CSR; relative efficiency; budget utilisation; impactful work; awards; recognition; organsational change; best practice.

DOI: 10.1504/IJICBM.2014.064694

International Journal of Indian Culture and Business Management, 2014 Vol.9 No.3, pp.283 - 300

Received: 26 Mar 2013
Accepted: 04 Jul 2013

Published online: 13 Sep 2014 *

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