Title: Regaining the competitive edge
Authors: M.E. Naylor
Addresses: General Motors Corporation, USA
Abstract: This article posits that the real key to success, to survival and to growth, is |management effectiveness|. It identifies eight key elements of strategic business management.
Keywords: strategic business management; stratgegic planning; competition; competitive edge; strategic management; management effectiveness.
International Journal of Vehicle Design, 1985 Vol.6 No.4/5, pp.414 - 422
Published online: 25 May 2014 *
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