Title: Research opportunities in strategic management field: a performance measurement approach

Authors: Rogerio Tadeu de Oliveira Lacerda; Leonardo Ensslin; Sandra Rolim Ensslin

Addresses: UNISUL, Southern University of Santa Catarina, Rua Trajano, 199 – Centro, CEP: 88010-010, Florianópolis – Santa Catarina, Brazil ' UNISUL, Southern University of Santa Catarina, Rua Trajano, 199 – Centro, CEP: 88010-010, Florianópolis – Santa Catarina, Brazil ' UFSC, Federal University of Santa Catarina, Centro Sócio-Econômico, Campus Universitário – Trindade, CEP: 88040-970, Florianópolis – Santa Catarina, Brazil

Abstract: This study aims to highlight research opportunities using a portfolio of 29 relevant and aligned papers in strategic management from the perspective of the performance measurement. A constructivist methodology performs a content analysis of papers and the results present opportunities for research that has as objective the measurement of intangible assets and the recognition the importance of singularity of the context studied. Moreover, it is observed that the need to address the lack of knowledge of the manager about the context, the creation of innovative strategic actions and to sort them to what is more relevant to the decision-maker for his management.

Keywords: performance measurement; decision making; systemic analysis; literature review; constructivism; strategic management; research opportunities; intangible assets; singularity.

DOI: 10.1504/IJBPM.2014.060165

International Journal of Business Performance Management, 2014 Vol.15 No.2, pp.158 - 174

Accepted: 03 Oct 2013
Published online: 26 Mar 2014 *

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