Title: The concept of tribes in marketing and Islam

Authors: Nurhafihz Bin Noor

Addresses: Singapore

Abstract: This paper looks at the idea of tribes and how this marketing concept has not been alien to the very success of Islam itself. It concludes by suggesting ways different groups in society can move forward and solve some of our most pressing challenges today.

Keywords: tribes; civilisation; history; Islamic marketing; Islam; prophet Muhammad; social entrepreneurship; innovation.

DOI: 10.1504/IJSEI.2013.058225

International Journal of Social Entrepreneurship and Innovation, 2013 Vol.2 No.4, pp.374 - 389

Received: 17 Sep 2013
Accepted: 17 Sep 2013

Published online: 28 Feb 2014 *

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