Authors: Nurhafihz Bin Noor
Abstract: This paper looks at the idea of tribes and how this marketing concept has not been alien to the very success of Islam itself. It concludes by suggesting ways different groups in society can move forward and solve some of our most pressing challenges today.
Keywords: tribes; civilisation; history; Islamic marketing; Islam; prophet Muhammad; social entrepreneurship; innovation.
International Journal of Social Entrepreneurship and Innovation, 2013 Vol.2 No.4, pp.374 - 389
Received: 17 Sep 2013
Accepted: 17 Sep 2013
Published online: 10 Dec 2013 *