Title: Strategic planning models for prototyping and product development centres

Authors: Bopaya Bidanda, Salil Desai

Addresses: Department of Industrial Engineering, University of Pittsburgh, 1048 Benedum Hall, Pittsburgh, PA 15261, USA. ' Department of Industrial and Systems Engineering, North Carolina A & T State University 417 McNair Hall, 1601 East Market Street, Greensboro, NC 27411, USA

Abstract: This paper presents models for developing prototyping and product development centres across the USA. Types of centres, their business drivers and a possible framework for a successful centre within an academic engineering environment are described. Sample case studies are detailed. Further, the academic rationale for developing and establishing ||new product development|| based centres, and ||product realisation|| as a core area of competence within the engineering body of knowledge is presented.

Keywords: new product development; NPD; rapid prototyping; business models; product realisation; strategic planning.

DOI: 10.1504/IJPD.2004.005701

International Journal of Product Development, 2004 Vol.1 No.2, pp.133 - 146

Published online: 24 Nov 2004 *

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