Authors: Mehmet Ali Koseoglu; Saffet Ocak; John A. Parnell; John E. Spillan
Addresses: Department of Business Administration, College of Business, Minot State University, Minot, ND, 58707, USA; School of Management, Yildirim Beyazit University, Çankiri Caddesi Çiçek Sokak No: 3 Altindag-Ulus, Ankara, Turkey ' School of Health Management, Mugla University, Kotekli, Mugla, 48000, Turkey ' School of Business Administration, University of North Carolina at Pembroke, Pembroke, NC 28372, USA ' School of Business Administration, University of North Carolina at Pembroke, Pembroke, NC 28372, USA
Abstract: An effective mission statement identifies the essential and limited purpose that distinguishes one organisation from another and defines the scope of its business operations in terms of product, service and target markets. The mission statement is an ongoing declaration of the organisation's purpose and its operating philosophy. Within this context, this study sought to determine whether the use of various mission statement components vary depending on both organisational type and quality certification. One public hospital used the nine components in its mission statement, while three private and eight public hospitals included eight components in their mission statements. In contrast, two private hospitals and one public hospital used none of the components in their mission statements. Overall, most hospitals emphasise the philosophy, customers, public image, and employee components in their mission statements. Links between mission statement components and quality certification were not found.
Keywords: mission statements; hospitals; Turkey; emerging economies; quality certification; healthcare; organisational type.
International Journal of Management Development, 2013 Vol.1 No.2, pp.129 - 144
Published online: 12 Jul 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article