Title: Sustainability at Navistar: a model distinguished by sustainable innovation, proactive product stewardship, and sound science
Authors: Thomas W. Hesterberg; William B. Bunn
Addresses: Navistar, Inc., 303 E. Wacker Drive, Suite 360, Chicago, IL 60601, USA. ' Navistar, Inc., 303 E. Wacker Drive, Suite 360, Chicago, IL 60601, USA. ' Navistar, Inc., 303 E. Wacker Drive, Suite 360, Chicago, IL 60601, USA. ' Navistar, Inc., 303 E. Wacker Drive, Suite 360, Chicago, IL 60601, USA. ' Navistar, Inc., 303 E. Wacker Drive, Suite 360, Chicago, IL 60601, USA. ' EnviroComm International, Inc., 1300 Pennsylvania Avenue, NW, Suite 700, Washington, DC 20004, USA. ' FTI Consulting, 200 State Street, 2nd Floor, Boston, MA 02109, USA. ' Gradient, 20 University Road, 5th Floor, Cambridge, MA 02138, USA
Abstract: While corporate sustainability is interpreted broadly to mean ensuring success in the present without compromising the future, a well-accepted workable definition has remained elusive. Sustainability is often defined using a set of criteria or metrics that address the recognised environmental, social, and economic pillars of sustainability. However, standard metrics fail to account for how companies deal with operational challenges to their sustainability and viability. As a 175 year old diesel engine manufacturer, Navistar, Inc. has developed a model to address not only the three pillars of sustainability but also its significant business challenges, including those related to health concerns over its diesel products and environmental and employee legacies. Featuring a commitment to sustainable innovation and product stewardship and reliance on sound science, Navistar's sustainability model has evolved in response to its unique operating environment. This model illustrates the benefits of designing sustainability strategies to address specific business challenges rather than a standard set of criteria.
Keywords: corporate sustainability; sustainability modelling; sustainability metrics; diesel engines; diesel exhaust; product stewardship; environment; corporate strategy; business strategy; sustainable innovation; science; environmental legacies; employee legacies; Navistar; sustainable development.
International Journal of Sustainable Strategic Management, 2012 Vol.3 No.3, pp.248 - 268
Published online: 09 Sep 2012 *Full-text access for editors Access for subscribers Purchase this article Comment on this article