Title: Strategic alliances and hotel efficiency in Taiwan

Authors: Tsai-Lien Yeh; Tser-Yieth Chen; Chia-Kai Li

Addresses: Department of International Business, Ming-Chuan University, No. 250, Sec.5, Chung-Shan North Road, Taipei, 111, Taiwan. ' Graduate Institute of International Business, National Taipei University, No. 151, University Road, Sanhsia, 23701, Taipei County, Taiwan. ' Department of International Business, Ming-Chuan University, No. 250, Sec.5, Chung-Shan North Road, Taipei, 111, Taiwan

Abstract: We evaluate the resource utilisation efficiency with strategy alliances by data envelopment analysis to investigate whether we can reinforce hotel efficiency improvement. The empirical results show that hotels with international chain strategy alliances enjoy higher resource utilisation efficiency than independent operated hotels. The hotel with the more diversification of precompetitive alliances enjoys less resource utilisation efficiency. Furthermore, the deregulation of tourism in China had no impact on the results.

Keywords: strategic alliances; data envelopment analysis; DEA; resource utilisation efficiency; Taiwan; hotel industry; hotel efficiency; hotel chains; independent hotels.

DOI: 10.1504/IJBPM.2012.044863

International Journal of Business Performance Management, 2012 Vol.13 No.1, pp.28 - 45

Received: 14 Feb 2011
Accepted: 02 Jun 2011

Published online: 08 Jan 2012 *

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