Title: The effects of service utility, security, trust and satisfaction on weblog social site dependency for young adults in Taiwan
Authors: Hui-Jen Yang; Yun-Long Lay
Addresses: Department of Information Management, National Chin-Yi University of Technology, No. 35, Lane 215, Sec. 1, Chung Rd., Taiping, Taichung 411, Taiwan. ' Department of Electronic Engineering, National Chin-Yi University of Technology, No. 35, Lane 215, Sec. 1, Chung Rd., Taiping, Taichung 411, Taiwan
Abstract: The expectation-confirmation theory with constructs of trust and perceived security is used to examine the factors affecting weblog social site dependency using 636 college students as the sample. As expected, the results of the structural equation model showed that service utility has a positive influence on trust, but the perceived security has no significant effect on trust. Trust, perceived security and service utility have separate positive impacts on satisfaction. Furthermore, perceived security, service utility, satisfaction and trust have separate positive effects on weblog social site dependency. Implications for weblog social site providers, weblog site designers, and academic researchers are also included at the end of the paper.
Keywords: expectation-confirmation theory; service utility; weblog social site dependency; trust; perceived security; young adults; Taiwan; blogs; college students.
International Journal of Information and Communication Technology, 2011 Vol.3 No.4, pp.324 - 338
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 11 Nov 2011 *