Authors: E. Vance Wilson, Nancy K. Lankton
Addresses: School of Business, University of Wisconsin-Milwaukee, P.O. Box 742, Milwaukee, WI 53201, USA. ' Eli Broad College of Business, Michigan State University, N203 Business Complex, East Lansing, MI 48879, USA
Abstract: Asynchronous online communication technologies are likely to cause major changes in the way patients and their healthcare providers communicate. Initially, these technologies will be applied to undemanding communication uses, such as requesting prescription refills. In the longer term, however, the technologies may provide strategic benefits to healthcare innovators. In this paper, we project changes that we expect to accompany the advent of asynchronous healthcare communication and propose several strategic opportunities that these changes will create.
Keywords: disruptive innovation; provider-patient communication; technological change; technology trajectories; healthcare communication.
International Journal of Healthcare Technology and Management, 2003 Vol.5 No.3/4/5, pp.213 - 231
Available online: 31 Mar 2004 *Full-text access for editors Access for subscribers Purchase this article Comment on this article