Title: Strategic implications of asynchronous healthcare communication

Authors: E. Vance Wilson, Nancy K. Lankton

Addresses: School of Business, University of Wisconsin-Milwaukee, P.O. Box 742, Milwaukee, WI 53201, USA. ' Eli Broad College of Business, Michigan State University, N203 Business Complex, East Lansing, MI 48879, USA

Abstract: Asynchronous online communication technologies are likely to cause major changes in the way patients and their healthcare providers communicate. Initially, these technologies will be applied to undemanding communication uses, such as requesting prescription refills. In the longer term, however, the technologies may provide strategic benefits to healthcare innovators. In this paper, we project changes that we expect to accompany the advent of asynchronous healthcare communication and propose several strategic opportunities that these changes will create.

Keywords: disruptive innovation; provider-patient communication; technological change; technology trajectories; healthcare communication.

DOI: 10.1504/IJHTM.2003.004166

International Journal of Healthcare Technology and Management, 2003 Vol.5 No.3/4/5, pp.213 - 231

Available online: 31 Mar 2004 *

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