Authors: Kangkang Yu
Addresses: School of Marketing, The University of New South Wales, Sydney, Australia
Abstract: This study distinguished three basic kinds of Global Supply Chain (GSC) strategies: operational excellence, customer closeness and mass customisation based on content analysis of 55 consulting reports from Company T by using qualitative analysis software Leximancer. Through comparing original literature manually coded concepts and Leximancer determined concepts clustering for these three different GSC strategies, this study discovered that there exists a mechanism of fit as gestalts between different GSC strategies and their corresponding dimensions of service outputs in successful GSC solutions.
Keywords: global supply chains; supply chain strategies; service outputs; fit as gestalts; Leximancer; supply chain management; SCM; operational excellence; customer closeness; mass customisation.
International Journal of Services, Economics and Management, 2011 Vol.3 No.3, pp.336 - 350
Published online: 09 May 2015 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article