Title: Improving the entrepreneurial potential of rural women entrepreneurs in Northern Iran

Authors: Seyed Jamal F. Hosseini, Gerard McElwee

Addresses: Agricultural Extension and Education Department, Islamic Azad University, Science and Research Branch, Poonak, Hesarak, Tehran, Iran. ' Nottingham Business School, Nottingham Trent University, Burton Street, Nottingham NG1 4BU, UK

Abstract: Rural women in the Northern Iran were surveyed in order to explore their perception about the factors that influence them in the entrepreneurial activities. The methodology used in this study involved a combination of descriptive and quantitative research. The total population was 247 rural women entrepreneurs in the Provinces of Gilan, Mazandaran and Golestan. Based on the results of the study, 67% of variance in perceptions of rural women about the factors influencing them in developing their entrepreneurial activities can be explained by education, motivation, economic and psychological/cognitive factors. The results also show that there is need for more training and education of rural women in improving their entrepreneurial activities.

Keywords: rural women; gender; agriculture; Iran; entrepreneurial potential; descriptive research; quantitative research; Gilan; Mazandaran; Golestan; education; motivation; economic factors; psychological factors; cognitive factors; training; small and medium-sized enterprises; SMEs; female entrepreneurs; entrepreneurship.

DOI: 10.1504/IJESB.2011.037337

International Journal of Entrepreneurship and Small Business, 2011 Vol.12 No.1, pp.15 - 27

Available online: 03 Dec 2010 *

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