Title: Predictors and outcomes of Corporate Social Responsibility: a research framework

Authors: Pavlos A. Vlachos

Addresses: Graduate School of DEREE – The American College of Greece, The Aghia Paraskevi Campus, 6 Gravias Street, GR-15342 Aghia Paraskevi, Greece

Abstract: In this study, I propose a Corporate Social Responsibility (CSR) research model focusing on the impacts of CSR on stakeholder perceptions and company outcomes. Research questions posited mainly involve a quadripartite view of the impacts of CSR. I propose a stakeholder-centric model of CSR conceptualising the factors that make company stakeholders to form assessments of CSR initiatives. Specifically, I argue that the impacts of CSR on stakeholder perceptions should be investigated using perspectives from individual-, company-, policy-, and country-level factors. Moreover, I use the relationship marketing literature, to suggest a route through which CSR likely translates into innovation.

Keywords: CSR; corporate social responsibility; stakeholders; relationship marketing; innovation; stakeholder perceptions; company outcomes; predictors; quadripartite views; individual-level factors; company-level factors; policy-level factors; country-level factors; value creation; business governance; corporate governance.

DOI: 10.1504/IJBGE.2010.035604

International Journal of Business Governance and Ethics, 2010 Vol.5 No.4, pp.343 - 359

Published online: 01 Oct 2010 *

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