Title: A study of the adoption behaviour for In-Car GPS navigation systems

Authors: Chin-Lung Hsu, Judy Chuan-Chuan Lin

Addresses: Department of Information Management, Dayeh University, 168 University Rd., Dacun, Changhua 515, Taiwan. ' Department of Computer Science and Information Management, Soochow University, 56 Kueiyang Street, Section 1, Taipei 100, Taiwan

Abstract: While In-Car Global Positioning System (GPS) navigation system is useful for drivers, the penetration rate remains relatively low. This study was based on the DeLone and McLean (D&M) Information System (IS) success model that incorporates reference group influences as belief-related constructs to assess the successfulness of In-Car GPS navigation systems. The research was done through a survey of 258 In-Car GPS navigation system subjects via the internet. The findings indicated that both D&M factors and reference group influences played important roles in measuring the success of GPS navigation devices. The results may provide further insights into GPS-related marketing strategies.

Keywords: in-car GPS; global positioning systems; GPS navigation systems; DeLone; McLean; information systems success model; reference group influences; mobile communications; GPS marketing; technology adoption; automotive navigation; automobile industry; vehicle navigation.

DOI: 10.1504/IJMC.2010.035480

International Journal of Mobile Communications, 2010 Vol.8 No.6, pp.603 - 624

Published online: 30 Sep 2010 *

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