Title: Roadmapping future powertrain technologies: a case study of Ford Otosan

Authors: Irmak Kockan, Tugrul U. Daim, Nathasit Gerdsri

Addresses: Department of Mechanical Engineering, Istanbul Technical University, Istanbul, Turkey. ' Department of Engineering and Technology Management, Portland State University, Portland, OR 97201, USA. ' College of Management, Mahidol University, Bangkok 10400, Thailand

Abstract: This study explores future powertrain systems with the aim of defining the most probable implantation road map for the different alternatives to improve powertrain efficiency. A new methodology called technology development envelope (TDE) for transforming the roadmapping approach to the level in which it is dynamic, flexible and operationalisable is used for a case study of Ford Otosan|s technological planning concept. In the first section, technologic roadmapping methodology is explained. As a next step, each powertrain solution is explained. Advantages regarding efficiency, fuel consumption, cost-effectiveness, emissions, infrastructure and performance have been listed. In the next sections, TDE methodology and the application DELPHI method are described in detail. A series of criteria and sub-factors have been generated with the aim to compare the different powertrain systems to identify the best solutions.

Keywords: technology roadmap; technology development envelope; powertrain systems; automotive technology; decision making; Ford Otosan; powertrain efficiency; roadmapping; technological planning.

DOI: 10.1504/IJTPM.2010.032860

International Journal of Technology, Policy and Management, 2010 Vol.10 No.1/2, pp.157 - 184

Published online: 25 Apr 2010 *

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