Title: Developing and deploying your own rules of innovation

Authors: V.E. Annamalai

Addresses: SSN College of Engineering, Chennai, 603 110, India

Abstract: There are many documented methods that teach systematic ways to innovate. However, the methods are not easy to follow. Even applying these techniques needs creativity. As a result, many industries find it difficult to really implement these techniques. The present paper highlights the difficulty in following rules laid down by others and introduces a method to develop rules of innovation based on one|s own experiences. A list of rules developed for getting innovative results, is illustrated with examples.

Keywords: innovation culture; innovation planning; out-of-the-box thinking; change management; innovation rules; innovative problem solving; transition management; innovation impact.

DOI: 10.1504/WREMSD.2010.031637

World Review of Entrepreneurship, Management and Sustainable Development, 2010 Vol.6 No.1/2, pp.35 - 49

Available online: 16 Feb 2010 *

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