Title: Creating a winning culture

Authors: Konrad Seitz

Addresses: Head of the Policy Planning Staff, Foreign Office, Bonn, Germany

Abstract: Europe is rapidly falling behind in the global race toward the information age. It is losing its high-technology industries to Japanese and American multinationals and becoming a technological colony. This is the dramatic warning that Konrad Seitz gives in his widely acclaimed book, The Japanese-American Challenge – Germany|s High-Tech Industries Battle for Survival, published by Verlag Bonn Aktuell, Munich. The book presents six guidelines for German policy. Among them are recommendations for a high-tech alliance with America and expanded cooperation with Japan. Decisive importance is attached to the creation of a future-oriented culture – a ||winning culture||.

Keywords: culture; environmental impact; technology impact; German public attitudes; information society; post-industrial society; technological progress; social impact; technology management; Germany; USA; United States; Japan; strategic alliances; high technology; high-tech industries.

DOI: 10.1504/IJTM.1992.025750

International Journal of Technology Management, 1992 Vol.7 No.6/7/8, pp.577 - 581

Published online: 24 May 2009 *

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