Title: Cultural adjustment in international technology transfer

Authors: Karin Holstius

Addresses: Professor of International Marketing, Department of Marketing, Turku School of Economics and Business Administration (Turun Kauppakorkeakoulu), Rehtorinpellonkatu 3, FIN-20500 Turku, Finland

Abstract: The changes that have taken place in recent years within companies and in their economic, technological and cultural environments require flexibility of management and openness to new ideas and concepts. International marketers in today|s turbulent business environment should understand the significance of technological development and its impact on all areas of the company. This study focuses on the importance of cultural aspects in technology transfer. The results of the empirical study show that decision-makers in companies engaged in international technology transfer are convinced that it is necessary to adjust to cultural differences and to do this in a differentiated way, depending on the mode of transfer.

Keywords: business culture; corporate culture; cultural adjustment; national culture; technology transfer.

DOI: 10.1504/IJTM.1995.025649

International Journal of Technology Management, 1995 Vol.10 No.7/8, pp.676 - 686

Published online: 23 May 2009 *

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