Authors: Karin Holstius
Addresses: Professor of International Marketing, Department of Marketing, Turku School of Economics and Business Administration (Turun Kauppakorkeakoulu), Rehtorinpellonkatu 3, FIN-20500 Turku, Finland
Abstract: The changes that have taken place in recent years within companies and in their economic, technological and cultural environments require flexibility of management and openness to new ideas and concepts. International marketers in today|s turbulent business environment should understand the significance of technological development and its impact on all areas of the company. This study focuses on the importance of cultural aspects in technology transfer. The results of the empirical study show that decision-makers in companies engaged in international technology transfer are convinced that it is necessary to adjust to cultural differences and to do this in a differentiated way, depending on the mode of transfer.
Keywords: business culture; corporate culture; cultural adjustment; national culture; technology transfer.
International Journal of Technology Management, 1995 Vol.10 No.7/8, pp.676 - 686
Published online: 23 May 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article