Title: Internal firm structure, external market conditions and competitive dynamics

Authors: Jing Chen, Sungchul Choi

Addresses: School of Business, University of Northern British Columbia, Prince George, BC V2N 4Z9, Canada. ' School of Business, University of Northern British Columbia, Prince George, BC V2N 4Z9, Canada

Abstract: To investigate the competitive dynamics of dominant-fringe firm competition, this paper considers a new analytical theory of production and competition, which incorporates the relationships amongst fixed costs, variable costs, market uncertainty and product value. In particular, we examine the role of the production cost in the dynamic dominant-fringe firm relationship.

Keywords: cost structure; market uncertainty; dominant-fringe competition; firm structure; market conditions; competitive dynamics; organisational structure; fixed costs; variable costs; product value; production costs.

DOI: 10.1504/GBER.2009.025383

Global Business and Economics Review, 2009 Vol.11 No.1, pp.88 - 98

Published online: 20 May 2009 *

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