Title: Measuring trust in an intra-organisational context using Social Network Analysis

Authors: Necmi Gursakal, Ayse Oguzlar, Zehra Berna Aydin, Selim Tuzunturk

Addresses: Faculty of Administrative and Economic Sciences, Department of Econometrics, Uludag University, 16059 Bursa, Turkey. ' Faculty of Administrative and Economic Sciences, Department of Econometrics, Uludag University, 16059 Bursa, Turkey. ' Faculty of Administrative and Economic Sciences, Department of Econometrics, Uludag University, 16059 Bursa, Turkey. ' Faculty of Administrative and Economic Sciences, Department of Econometrics, Uludag University, 16059 Bursa, Turkey

Abstract: In this article, the importance of trust and its consequences for management and organisation literature is analysed from the intra-organisational perspective. Social Network Analysis, which is referred to as Organisational Network Analysis when it is applied to business, was used to analyse trust in an organisation. A simple questionnaire was applied to employees of a medium size enterprise. This article aims to find which employees trust whom in a personal perspective. The findings imply that trust can create effective cooperation within enterprises that are directly associated with the performance, growth and survival of Small and Medium size Enterprises.

Keywords: enterprise development; ONA; organisational network analysis; SNA; social network analysis; trust measurement; social networking; small and medium-size enterprises; SMEs.

DOI: 10.1504/IJMED.2009.024238

International Journal of Management and Enterprise Development, 2009 Vol.6 No.4, pp.494 - 512

Published online: 30 Mar 2009 *

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