Title: Sport new media

Authors: James P. Santomier, Joshua A. Shuart

Addresses: Department of Marketing and Sport Management, John F. Welch College of Business, Sacred Heart University, 5151 Park Avenue, Fairfield, CT 06825-1000, USA. ' Department of Marketing and Sport Management, John F. Welch College of Business, Sacred Heart University, 5151 Park Avenue, Fairfield, CT 06825-1000, USA

Abstract: One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should be prepared to identify: (1) sport new media resources and technologies relevant to and appropriate for their enterprise and (2) benefits and potential opportunities offered by new media adoption.

Keywords: new media; environmental complexity; digital media; convergence; mobile technologies; digital image compression; 3G; broadband; video streaming; audio streaming; digitainment; sport media; sport management.

DOI: 10.1504/IJSMM.2008.017660

International Journal of Sport Management and Marketing, 2008 Vol.4 No.1, pp.85 - 101

Available online: 26 Mar 2008 *

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