Title: Transforming an old economy company into a new economy: a case study of Japan

Authors: Mitsuru Kodama

Addresses: Community Laboratory, 6-2-21 Schin Machi Hoya Shi, Tokyo 202-0023, Japan

Abstract: This paper presents a case study of how, over the last two years, a large, traditional corporation simultaneously created new service markets and established a dominant position in the competitive mobile internet business field in Japan. The corporation accepted a new organisational body that has an entrepreneurial spirit and consists of different types of personnel, then continuously promoted emergent strategies. At the same time, in an attempt to implement strategic innovation, the company integrated the above strategies with specific strategies practised by the existing line organisational body. Through a case study, this paper discusses the factors for success encountered in the course of achieving strategic innovation in the mobile internet field, i.e. the creation of a new market through the creation of strategic communities based on cooperation between different organisations.

Keywords: innovation; strategic community; knowledge management; core competence.

DOI: 10.1504/IJSTM.2002.001634

International Journal of Services Technology and Management, 2002 Vol.3 No.3, pp.325-348

Available online: 04 May 2003 *

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