Title: Shifting to bioplastics: a case study of Plastica Company

Authors: Sherifa Elhady; Liqaa Hamid; Dina Elkayaly; Irene Samy

Addresses: SESC Research Centre, Nile University, Sheikh Zayed, Giza, Egypt ' The Technical University in Graz (TU), Graz, Austria ' School of Business and Finance, New Giza University, Cairo, Egypt ' SESC Research Centre, Nile University, Sheikh Zayed, Giza, Egypt

Abstract: This case study delves into the route of Plastica Company, a prominent player in the plastic industry, as they embarked on a mission to transition their production from traditional plastics to bioplastics. The study investigates the underlying motivations driving this shift, the obstacles encountered, and the strategies employed by Plastica to effectively execute such transformation. By means of a comprehensive analysis of the company's endeavours, this case study imparts valuable insights for other organisations seeking to adopt sustainable alternatives in plastic manufacturing.

Keywords: bioplastic; case study; plastic company; sustainable alternative; plastic manufacturing.

DOI: 10.1504/IJEWM.2025.150171

International Journal of Environment and Waste Management, 2025 Vol.38 No.4, pp.473 - 483

Received: 22 Oct 2023
Accepted: 19 May 2024
Published online: 02 Dec 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article