Title: Soft skills' critical influence on managerial creativity: an empirical study in Jordanian banking

Authors: Adnan Alwedyan; Majed Alzoubi; Mohammad Almarshad; Ziad Haddad; Abdelkhalik Alhammouri; Omar Hayajneh; Nasser Battah

Addresses: Department of Financial and Administrative Sciences, Al Huson University College, Al Balqaa Applied University, Irbid, Jordan ' Department of Financial and Administrative Sciences, Al Huson University College, Al Balqaa Applied University, Irbid, Jordan ' Department of Financial and Administrative Sciences, Al Huson University College, Al Balqaa Applied University, Irbid, Jordan ' Department of Financial and Administrative Sciences, Al Huson University College, Al Balqaa Applied University, Irbid, Jordan ' Department of Financial and Administrative Sciences, Al Huson University College, Al Balqaa Applied University, Irbid, Jordan ' Department of Financial and Administrative Sciences, Al Huson University College, Al Balqaa Applied University, Irbid, Jordan ' Department of Financial and Administrative Sciences, Al Huson University College, Al Balqaa Applied University, Irbid, Jordan

Abstract: Modern business is increasingly recognising the importance of soft skills in improving managerial effectiveness and organisational performance. This study examines how soft skills boost managerial creativity in Jordanian banking. The research uses descriptive-analytical methods to analyse 276 bank employees' structured questionnaire responses. We want to quantify the relationship between managers' soft skills and their creativity. Communication skills rank highest among managers at 82%, followed by self-discipline, teamwork, learning, and leadership. Leadership skills like flexibility, creativity, fluency, and questions scored over 70%. The study quantifies that leadership, initiative, self-assertion, tenacity, and communication boost managerial creativity. It also shows that managerial creativity boosts soft skills. The findings suggest that innovative banking leadership and cutting-edge management require soft skills. This study adds to knowledge by emphasising soft skills and managerial creativity in Jordan's banking sector. Management soft skills are also stressed to promote innovation and competitiveness.

Keywords: soft skills; Jordanian banking sector; managerial creativity; communication; marketing capabilities.

DOI: 10.1504/IJPM.2025.148605

International Journal of Procurement Management, 2025 Vol.24 No.2, pp.203 - 220

Received: 15 Jun 2024
Accepted: 11 Jul 2024
Published online: 15 Sep 2025 *

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