Title: Examine the factors affecting the acceptance of mobile banking payments: a study of Gen Z

Authors: Zankruti Raval; Vishal M. Tidake; Jigar Nagvadia; Farana Kureshi; Rohit Lala

Addresses: Karnavati University, Uvarsad, Gandhinagar, Gujarat, India ' Sanjivani College of Engineering, Savitribai Phule Pune University, Maharashtra, India ' R.B. Institute of Management Studies, Ahmedabad, Gujarat, India ' School of Management & Finance, Kaushalya – The Skill University, India ' Faculty of Management Studies, Marwadi University, Rajkot, Gujarat, India

Abstract: This research examines how Generation Z in India accepts mobile payments (m-payments). Generation Z, the youngest and most tech-savvy consumer generation, shapes payment system futures. This study examines their attitudes, beliefs, and adoption behaviours about m-payments in India to determine their acceptance determinants. Using quantitative surveys and qualitative interviews, a representative sample of Generation Z from across India will be surveyed. The research will analyse data using technology acceptance theories. The research utilised 381 generation Z mobile banking users from Gujarat. Structural equation modelling tested the theory. Performance expectation, effort expectancy, social influence, enabling circumstance, hedonic incentive, and perceived value promote Gen Z M-Banking acceptance in India. This research illuminates Generation Z's adoption of m-payments in India's main drivers and constraints for academics, business, and government. These insights will help design targeted m-payment adoption strategies to promote financial inclusion and digital transformation in the nation.

Keywords: mobile banking; digital payments; acceptance of Gen Z; technology acceptance.

DOI: 10.1504/IJICBM.2025.147923

International Journal of Indian Culture and Business Management, 2025 Vol.35 No.4, pp.458 - 475

Received: 16 Aug 2023
Accepted: 24 Aug 2023
Published online: 11 Aug 2025 *

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