Title: Surveillance of importance of medicinal plant chitrak (Plumbago zeylanica) in the treatment of lifestyle disorders and in wellness tourism: an empirical approach for 21st century lifestyle

Authors: Preeti Sharma; Bhavna Singh; Rohit Rastogi; Sandeep Kumar; Gunjan Nagar; Prashant Rathore

Addresses: Department of Dravyaguna, Desh Bhagat University, Mandi Gobindgarh, Panjab, India ' Dravyaguna Vigyan, GS Ayurveda Medical College, Pilkhuwa, Hapur, UP, India ' Department of CSE, ABES Engineering College Ghaziabad, UP, India ' GS Ayurveda Medical College, Pilkhuwa, Hapur, UP, India ' GS Ayurveda Medical College, Pilkhuwa, Hapur, UP, India ' Kritika Ayurvedic Medical College and Hospital, Bareilly, Uttar Pradesh, India

Abstract: After losing a lot, man has now learned to cherish nature again, slowly he is trying to return to his roots. Nowadays, Ayurveda and herbal medicine are popular. Descriptions of many divine medicines are found in Ayurveda, one of them is chitraka. Much clinical research proved its anti-diabetic and antioxidant properties. These therapeutic qualities of Plumbago zeylanica can be used in wellness tourism and hospitality in different manners. The plant's extracts and oils are used in aromatherapy procedures, massages and cosmetic regimens. Visitors leave feeling renewed and rejuvenated and welcoming a real heaven of wellness. Plant of P. zeylanica looks very beautiful with its blue, red and white flowers and lush foliage. In this presented manuscript, we provide detailed knowledge about the plant Plumbago zeylanica as part of classic literature and modern literature as well. This manuscript will be helpful in revealing different facts of Plumbago zeylanica especially in the context of lifestyle disorders and wellness tourism as well.

Keywords: chitrak; Ayurveda; deepana; pachana; Agni; lifestyle disorder; wellness tourism.

DOI: 10.1504/IJICBM.2025.147158

International Journal of Indian Culture and Business Management, 2025 Vol.35 No.3, pp.344 - 367

Received: 26 Aug 2023
Accepted: 06 Sep 2023
Published online: 11 Jul 2025 *

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