Article: The impact of RBV on value creation in the pharmaceutical industry Journal: International Journal of Management and Decision Making (IJMDM) 2025 Vol.24 No.3 pp.257 - 287 Abstract: The theory of the resource-based view addresses all the complexity of adopting strategic methods in competitive environments, such as the pharmaceutical industry, in which there is a constant struggle to acquire competitive advantage and for companies to differentiate themselves from others. Having said this, it is important to understand the impact that the resource-based view can have on the pharmaceutical industry, and how it can generate competitive advantage for different companies. The methodology for data collection was the realisation of semi-structured interviews based on questions that emerged throughout the literature review, where the MAXQDA software was used for analysis and coding of the corpus of each interview. It was concluded that this type of strategy has several positive impacts at the internal and external levels of the pharmaceutical industry, ranging from the creation of more competitive environments through the success of innovation, the allocation of resources in the best way to meet the needs of the company and the market, and clearly a greater internal knowledge of the weaknesses of each company, investing in continuous improvement. Inderscience Publishers - linking academia, business and industry through research

Title: The impact of RBV on value creation in the pharmaceutical industry

Authors: Telma Ferreira dos Santos; Angelo Pereira; Ricardo Correia; João Geraldes; Rui Gonçalves; Renato Lopes da Costa

Addresses: ISCTE – Instituto Universitário de Lisboa, Av. das Forças Armadas, 1649-026 Lisbon, Portugal ' Business Research Unit – BRU-IUL/UNIDE-IUL, ISCTE – Instituto Universitário de Lisboa, Lisbon, Portugal ' Management and Economy Department, Universidade da Madeira, Funchal, Portugal ' Instituto Superior de Contabilidade e Administração de Lisboa (ISCAL), Av. Miguel Bombarda 20, 1069-035 Lisbon, Portugal ' Instituto Piaget de Almada, Quinta da Arreinela, Av. Jorge Peixinho 30, 2805-059 Almada, Portugal ' Business Research Unit – BRU-IUL/UNIDE-IUL, ISCTE – Instituto Universitário de Lisboa, Lisbon, Portugal

Abstract: The theory of the resource-based view addresses all the complexity of adopting strategic methods in competitive environments, such as the pharmaceutical industry, in which there is a constant struggle to acquire competitive advantage and for companies to differentiate themselves from others. Having said this, it is important to understand the impact that the resource-based view can have on the pharmaceutical industry, and how it can generate competitive advantage for different companies. The methodology for data collection was the realisation of semi-structured interviews based on questions that emerged throughout the literature review, where the MAXQDA software was used for analysis and coding of the corpus of each interview. It was concluded that this type of strategy has several positive impacts at the internal and external levels of the pharmaceutical industry, ranging from the creation of more competitive environments through the success of innovation, the allocation of resources in the best way to meet the needs of the company and the market, and clearly a greater internal knowledge of the weaknesses of each company, investing in continuous improvement.

Keywords: strategy; pharmaceutical industry; competitive advantage; market gaps.

DOI: 10.1504/IJMDM.2025.145902

International Journal of Management and Decision Making, 2025 Vol.24 No.3, pp.257 - 287

Received: 08 Nov 2023
Accepted: 28 Jan 2024
Published online: 30 Apr 2025 *

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Title: The impact of RBV on value creation in the pharmaceutical industry

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