Title: An in-depth review on campus recruitment and the challenges faced

Authors: Sundaresvaran Balakrishnan; N. Bargavi

Addresses: Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India ' Faculty of Management, SRM Institute of Science and Technology, Vadapalani Campus, Chennai – 26, India

Abstract: In campus placement cells of educational institutions used to assist corporates in posting their status on college campus bulletin boards in the past decade. Students who are graduating from college are encouraged to apply. Corporates' stagnant recruiting budgets and outdated recruitment processes do not excite graduating students, which leads to high student demand. Recruiting high-standard students requires creative talent on the part of the hiring authority and their position. Overseeing the budgets for on-campus recruitment programs is a very important task. It was used in the olden days to measure the success of higher education by the knowledge and skills the students acquired. Students are ranked according to the number and average salary of successful job placements they receive on campus, and this is considered a mandatory requirement by institutions. Students that are about to graduate from educational institutions are recruited by corporations through campus recruitment.

Keywords: campus recruitment; universities; India; advantages; challenges; corporate sector.

DOI: 10.1504/IJICBM.2025.145681

International Journal of Indian Culture and Business Management, 2025 Vol.34 No.4, pp.429 - 442

Received: 07 Dec 2022
Accepted: 28 Jun 2023
Published online: 14 Apr 2025 *

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