Title: Benchmarking the effect of CSR activities for sustainable livelihood

Authors: Brundaban Panda; Rinki Mishra

Addresses: School of Management Studies, GIET University, Gunupur, Odisha, India ' School of Management Studies, GIET University, Gunupur, Odisha, India

Abstract: The present study examines and benchmarks the effect of the CSR initiatives towards capacity building and sustainable livelihood from the developing nation perspective. SEM analysis was applied to validate the hypothesised model using 478 responses drawn from survey participants in the selected regions of NALCO, Damanjodi, Odisha. In this regard, the findings reveal a positive and significant link between all the study constructs that render affirmation to the research model. The results and findings were compared with prior studies in a similar domain which provides a strong justification to place the novel contribution of this study in extending the domain knowledge. Also, the findings provide insights to managers and govt. policymakers to devise strategies for the effective implementation of CSR initiatives and schemes for long-term welfare and regional development.

Keywords: benchmarking; social responsibility; sustainable livelihood; corporate social responsibility; CSR; regional development.

DOI: 10.1504/IJPMB.2025.145433

International Journal of Process Management and Benchmarking, 2025 Vol.20 No.1, pp.19 - 31

Received: 18 Aug 2023
Accepted: 26 Nov 2023
Published online: 01 Apr 2025 *

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