Article: Impact of leadership on the performance of Moroccan companies certified ISO 9001:2015 Journal: International Journal of Productivity and Quality Management (IJPQM) 2025 Vol.44 No.3 pp.403 - 417 Abstract: The International Organization for Standardization has updated the ISO 9001 Standard for a 2015 edition. Among the changes brought about by this evolution is the concept of leadership, which has replaced the famous commitment of the previous version. The ISO 9001:2015 norm strengthens the requirements for management responsibility in the quality management system. This paper studies the impact of leadership on the overall performance of Moroccan organisations certified ISO 9001:2015 through a multidimensional view based on the criteria of the new version and which are grouped into two categories: internal commitment of management and external commitment of management. Our approach is based on a conceptual model based on the assumptions of the literature. PLS analysis was used to analyse the data, which was collected from about 50 manufacturing and service companies in Morocco. According to the results, internal and external commitments of management have a favourable and significant impact on firm performance. This model can only be validated within a predetermined and constrained framework. Inderscience Publishers - linking academia, business and industry through research

Title: Impact of leadership on the performance of Moroccan companies certified ISO 9001:2015

Authors: Sara Ouchama; Dakkak Badr; El Hassan Irhirane

Addresses: Systems and Applications Engineering Laboratory, National School of Applied Sciences, Cadi-Ayyad University in Marrakech, Marrakech, 40000, Morocco ' Systems and Applications Engineering Laboratory, National School of Applied Sciences, Cadi-Ayyad University in Marrakech, Marrakech, 40000, Morocco ' Systems and Applications Engineering Laboratory, National School of Applied Sciences, Cadi-Ayyad University in Marrakech, Marrakech, 40000, Morocco

Abstract: The International Organization for Standardization has updated the ISO 9001 Standard for a 2015 edition. Among the changes brought about by this evolution is the concept of leadership, which has replaced the famous commitment of the previous version. The ISO 9001:2015 norm strengthens the requirements for management responsibility in the quality management system. This paper studies the impact of leadership on the overall performance of Moroccan organisations certified ISO 9001:2015 through a multidimensional view based on the criteria of the new version and which are grouped into two categories: internal commitment of management and external commitment of management. Our approach is based on a conceptual model based on the assumptions of the literature. PLS analysis was used to analyse the data, which was collected from about 50 manufacturing and service companies in Morocco. According to the results, internal and external commitments of management have a favourable and significant impact on firm performance. This model can only be validated within a predetermined and constrained framework.

Keywords: ISO 9001:2015; performance; leadership; balanced scorecard; internal management commitment; external management commitment.

DOI: 10.1504/IJPQM.2025.144902

International Journal of Productivity and Quality Management, 2025 Vol.44 No.3, pp.403 - 417

Received: 03 May 2023
Accepted: 07 May 2023
Published online: 07 Mar 2025 *

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Title: Impact of leadership on the performance of Moroccan companies certified ISO 9001:2015

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