Title: Do risk and partner flexibility influence a firm's creativity, value co-creation, and business performance? Empirical evidence from Vietnam

Authors: Ngoc Khuong Mai; Thi Van Trang Tran

Addresses: School of Business, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam ' School of Business, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam; Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, 700000, Vietnam

Abstract: The study aims to investigate how risk factor and partner flexibility affect a firm's creativity, value co-creation, and business economic performance in an emerging market. The PLS-SEM technique was used to process and analyse a dataset of 385 valid cases from property owners, CEOs, vice directors, management broad assistants, and heads of departments of Vietnam companies. The empirical results show that firm's creativity and value co-creation significantly mediate the relation between risk factor and partner's flexibility with business economic performance. This study also contributes to the existing body of knowledge in the field of supply chain management and offers practical insights for managerial applications. The study's limitations will also be explained.

Keywords: risk factors; partner flexibility; firm's creativity; value co-creation; business economic performance.

DOI: 10.1504/IJPMB.2024.142644

International Journal of Process Management and Benchmarking, 2024 Vol.18 No.4, pp.511 - 533

Received: 03 Sep 2023
Accepted: 06 Sep 2023
Published online: 14 Nov 2024 *

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