Title: Investigating the influence of adaptation behaviours on continuance intention to use ride-hailing applications: a case from the drivers' perspective

Authors: Giang-Do Nguyen; Minh-Tri Ha

Addresses: Faculty of Business Administration, Nguyen Tat Thanh University, Ho Chi Minh City, 70000, Vietnam ' School of Business, International University, Vietnam National University-Ho Chi Minh City, Ho Chi Minh City, 70000, Vietnam; Vietnam National University-Ho Chi Minh City, Ho Chi Minh City, 70000, Vietnam

Abstract: Although the growth of the ride-hailing sector has attracted much attention from scholars and practitioners, the continued usage of ride-hailing services has yet to be studied sufficiently among its two main types of users: riders and drivers. Relying on the adaptive structuration theory for individuals, expectation-confirmation model, and the decomposed theory of planned behaviour, our study proposes a research model to examine how the users' adaptation influences continuance intention to use ride-hailing applications. Our research employs a questionnaire-based and face-to-face survey to collect data from over 500 user-drivers of the largest ride-hailing firms across Vietnam. A structural equation modelling method was used to analyse the data and validate the hypotheses. Our findings broaden the understanding of users' adaptation on their continuance intention. The study also provides fresh insight into how perceived usefulness, management support, and self-efficacy affect continuance intention to use ride-hailing applications in an emerging economy such as Vietnam.

Keywords: adaptation behaviour; continuance intention; management support; self-efficacy; mobile application; ride-hailing service; Vietnam.

DOI: 10.1504/JGBA.2023.137462

Journal for Global Business Advancement, 2023 Vol.16 No.1, pp.132 - 154

Received: 13 Nov 2023
Accepted: 17 Nov 2023
Published online: 19 Mar 2024 *

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